The revenue share difference further fans the flame that exists between Apple and Spotify. They don’t get to determine what the revenue share will be, but they do get to decide what to charge subscribers.
One feature Spotify and Apple will have in common is that premium podcast subscription creators get to set their own pricing. In that scenario, Spotify has a clear advantage. Spotify is asking for $0 in revenue share from Podcast A, while Apple is asking for up to $30,000. Let’s say, for example, Podcast A generates $100,000 annually. Sharing 15% to 30% of revenue versus 0% of revenue makes the Spotify vs. This move will make the Spotify platform more attractive for creators, even though Apple is trying to woo creators through its Apple Podcasts for Creators program and its Apple Podcasts Connect dashboard which are only $19.99 a year. This is a departure from Apple’s new Podcasts Subscriptions program, announced last week, which could take as much as 30% of subscription fees out of creators’ pockets. Podcast creators and publishers will keep 100% of their subscription revenue, at least at first.
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Spotify is launching podcast subscriptions soon but, unlike Apple, it will not take a cut of the revenue, reports the Wall Street Journal.
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